Thursday, September 2, 2010

Mini Revamp of Dayglow's Site and rebrand

Thursday, September 2, 2010
Finally!! I got down to having a facelift for Dayglow (Vintage)'s website. After a short consultation session with our branding agency, we decided to be called simply "Dayglow". Brand Director Ben commented its oxymoron to be called "Vintage" when it could be apparent in our designs. Also we have a new logo! If any of you are curious to find out the past logos that we have considered. here are the finalists:

Courtesy of Ken Choo, Kilo Studio







Courtesy of Adnan, Random Task

The last one was close to being selected. It was also most similar to the one we used prior to this new one with the word "Dayglow". Ant of Drom Store commented that our previous would look more "indie" though the new one would look more commercialised. It was a very very tough decision to make, as branding of logo should be done once and hopefully right. I feel good about the new logo and branding, so it's a good start to newer things I hope.

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